Digital
Marketing Specialist

Syntegra is in search of a seasoned Digital Marketing Specialist. The ideal candidate will be accustomed to working in a fast-paced and professional environment. You will need to be comfortable working with a talented and highly dedicated team of warriors who are often in a state of workflow agility and flux because of both organic and inorganic growth opportunities. We are seeking a specialist who is customer centric, demonstrates grit, possesses a robust knowledge of SaaS, and wants to be a part of an exciting, rapidly growing organizations with a fun, diverse, and inclusive culture.

The ideal candidate will have a natural curiosity to know our business and must be a life-long learner. If you want to be an active member of this fast-moving highly collaborative team who embraces the spirit of always winning, then this opportunity is for you.

The Digital Marketing Specialist oversees the digital marketing strategy for the entire company.

• Work with cross-functional teams to define marketing campaigns. Have a deep understanding of the buyer’s journey so that we may provide the right content at the right time.
• Create impactfully, targeted, and effective marketing campaigns to increase awareness.
• Conceptualize and automate email marketing campaigns.
• Create forms, landing pages, emails, campaigns, lists, and reports.
• Carry out A/B testing on automated marketing campaigns to maximize results.
• Devise strategies to improve web usability and drive online traffic to the website.
• Develop, monitor, and optimize the performance of the website (Google Analytics and UTMs).
• Control website: post blogs, create pages, and others (WordPress).
• Utilize a range of techniques including paid search, SEO, and PPC.
• SEO strategy definition and implementation.
• Define, control, and optimize paid campaigns (Google Ads).
• Control expenses, for example, Google Ads.
• Control social media channels, LinkedIn, and Facebook.
• Participate in LinkedIn groups to promote content.
• Work with the team on social media strategies to test and optimize our channels.
• Design images for blogs, web, email, social media, and brochures.
• Report and administrate LinkedIn Sales Navigator licenses.
• Manage marketing relations with third parties, for example, AT&T.
• Support on webinars (GoToWebinar).
• Contribute to defining and reviewing the results of the Marketing Plan.
• Report progress every 6 months always using the Marketing Plan as a reference.

• A minimum of a BA/BS; preferably in Marketing.
• A minimum of 5 years’ experience in a similar marketing role, preferable in a telecom/technology/SaaS company.
• Working knowledge of CRM/Marketing Automation.
• Strong understanding of current online marketing concepts, strategy, and best practice.
• Experience in B2B, SEO, PPC, Email marketing, and social media.
• Fluently in English (writing, reading, and speaking).
• Control tools: WordPress, Pardot, Eloqua, Google Ads, Google Analytics, Canva.
• Knowledge: Salesforce, Oracle CRM, LinkedIn Sales Navigator, GoToWebinar (Nice to have)