10 Types of Branded Reseller
Blog | Company | Enterprise | IoT | Mobile Brands | Product
Last week we wrote about branded reseller mobile virtual network operators (MVNO). We defined what they were and gave a handful of examples to put our definition into context. In this post, we take things one step further, outlining 10 common types of branded resellers!
- Internet Service Providers (ISP)
- Telecommunications Companies
- Energy Suppliers
- Teams, Clubs, and Leagues
- Communities (Demographic Groups, Fanbases, Etc.)
- Non-Profit Organizations (NPO), Non-Governmental Organizations (NGO), and Charities
10 Types of Branded Reseller MVNOs
1. Branded Mobile Services for Internet Service Providers (ISP)
ISPs are organizations that facilitate Internet access, use, and participation. They can be organized as commercial, community-owned, non-profit, or otherwise privately owned operations. In order to differentiate themselves from competitors, many have begun offering mobile services. Not only does this enable them to attract new customers, but it also helps them fortify their existing relationships, increase customer lifetime value, and boost revenue.
2. Branded Mobile Services for Telecommunications Companies
Likewise, telecommunications and IT providers — which deliver telephony services like landline and fixed-line connectivity to people’s homes — can offer branded mobile services to differentiate themselves from competitors, attract and retain customers, and increase customer lifetime value.
Now, you may be wondering why a telecommunications company would want to become a branded reseller when they already have access to telecommunications infrastructure. Well, it’s pretty simple. Launching new mobile brands is a great way for them to tap into underserved customer segments that might not be suited to their traditional offerings. What’s more, branded reseller solutions, like ours at Syntegra, make it easy for telcos to launch these services quickly, efficiently, and with limited resources. Since settings, tariffs, and bundles are predefined, this leaves just branding, marketing, and sales to telcos.
3. Branded Mobile Services for Energy Suppliers
Energy suppliers stand to gain a great deal by entering the telecommunications market. Launching branded mobile services is a great way to attract new customers, retain existing customers, and generate new revenue.
More enticing, however, is the fact that telecommunications are an excellent foothold into the Internet of Things (IoT) market. This will help then pursue opportunities in smart grid management, smart city, and other smart energy solutions.
4. Branded Mobile Services for Teams, Clubs, and Leagues
Suffice it to say, sports are a lucrative industry. The Dallas Cowboys are worth an estimated 5.7 billion U.S. dollars. Real Madrid is valued at 4.7 billion. The University of Michigan’s football program — which competes in an ostensibly amateur league — has generated an average of 139 million U.S. dollars in annual revenue over the last three years. Merchandise and licensing agreements are two of the biggest drivers of these incredible numbers.
What’s more, teams, leagues, and other athletic organizations are constantly looking for ways to offer better fan experiences, generate new revenue, and add to their licensing portfolios. By offering fans a piece of their beloved teams to carry in their pocket, branded mobile services can be used to grow an already flourishing market.
5. Branded Mobile Services for Startups
One of the most common challenges carriers face is that, in order to develop offerings that continue to appeal to their large subscriber-bases, they’ve got to compromise. These compromises lead to generic services, rigid pricing, uninspiring branding, and millions of consumers using mobile services that don’t fit their needs.
Branded resellers, however, have branding independence. This means entrepreneurs and telco startups that have identified neglected market segments can quickly design and launch hyper-focused mobile services.
6. Branded Mobile Services for Communities (Demographic Groups, Fanbases, Etc.)
One of the most common reasons for launching new mobile brands is to offer services for specific communities. These could be underserved demographic groups, such as students or the elderly, or fans of artists, athletes, or celebrities. And because these communities tend to be especially active on social media, mobile brands will have an easy time promoting their services online.
7. Branded Mobile Services for Non-Profit Organizations (NPO), Non-Governmental Organizations (NGO), and Charities
By converting donors and volunteers into subscribers, nonprofit organizations can build lasting relationships with their biggest supporters. Subscribers can then carry the organization with them wherever they go, knowing that portions of their monthly phone bills are going towards a good cause. Newsletters and other existing engagement techniques can be easily leveraged to promote mobile services.
8. Branded Mobile Services for Retail
Brick-and-mortar retail chains (think Walmart, Target, etc.) can use their brand recognition to convert shoppers into mobile subscribers. Not only will this create entirely new and dependable streams of revenue for their business, but it’ll also enable them to drive engagements, promote sales, and improve customer services and experiences. Retailers also have the additional advantage of online and real-world storefronts, which can be used to sell and distribute SIM cards, devices, etc.
9. Branded Mobile Services for Universities
Universities can offer branded mobile services to generate additional revenue for their school while nurturing relationships with students, faculty members, employees, and alumni.
- For students — Students live on a budget. By offering affordable data plans, universities give them the ability to stay connected to family, friends, professors, and the things that matter.
- For faculty members and employees — Along the same lines, universities can offer staff, faculty members, and other employees complementary or subsidized mobile services as a perk for joining the community.
- For alumni — Schools can offer bespoke experiences for graduates of specific programs (business, law, medical, etc.); members of campus clubs, societies, or organizations; and sports season-ticket holders.
10. Branded Mobile Services for Enterprises
Finally, many enterprises cover the mobile costs incurred by their employees. Every month, these expenses must be collected, validated, approved, and processed. This arrangement is time-consuming and makes it difficult to control costs.
By launching their own mobile brands, enterprises can facilitate comprehensive, high-quality mobile connectivity for their employee-bases from a single platform. This will streamline payment validation and approvals and save both time and money.
Want to launch your own mobile brand? Chat with one of our MVNO experts!
Syntegra is an experienced provider of Communications Platform as a Service solutions. We empower enterprises, communications service providers, internet service providers, mobile operators, full MVNOs, light MVNOs, early-stage innovators, developers, IoT (Internet of Things), and telecommunications infrastructure providers with the freedom and control to create, deliver, and scale innovative communications experiences.
Syntegra connects people and devices around the world using secure, ubiquitous, and highly scalable solutions to deliver data, voice, video, media, and more.
For more information on Syntegra’s MVNO solutions, set up a meeting!